TWiki Marketing Meeting, 26 Nov 2007

Attendees

• ArthurClemens
• CarloSchulz
• EugenMayer
• KennethLavrsen
• KoenMartens
• MartinCleaver
• MichaelCorbett
• PeterThoeny (Minutes)
• RodBeckstrom (Facilitator)
• SvenDowideit

Place & Time

• IRC Server chat.freenode.net, channel #twiki_marketing
• 21:00 GMT

1. Blogging

• Champion: KoenMartens
• Supporting topic: TWikiBlogAndNewsletter

• Info: There is blogging activity. Peter would like to see more stories submitted by end user, not "just" developer stories
• Action: Invite users to blog

2. Home Page Redesign

• Champion: ArthurClemens
• Co-Champion: PeterThoeny
• Supporting topic - TWikiOrgHomepageRedesign2007 & WebPageAudience & WebPageAudienceSiteStructure

• Info: Not much activity due to focus on TWiki release
• Action PeterThoeny: review personas and define difference between analyst and journalist
• Action all: Provide comments on WebPageAudience

3. Testimonials

• Champion: RodBeckstrom
• Supporting topic: YouTubeDemoContest2007

• Info: Contest to create YouTube videos
  • TWIKI.NET has agreed to sponsor a TWiki video contest, budget $3K in prizes
  • Let customers tell their story
  • Let community vote on 6 finalists for best video; TWIKI.NET will select the winners
  • Contest will be open for 30 days
• Action: Announce in twiki-announce mailing list and do press release

4. TWiki.org Performance

• Champion: PeterThoeny
• Supporting topic: NewTWikiOrgServer2007

• Info: Server have been ordered, Sun estimates one more week to deliver

5. Press Releases

• Champion: PeterThoeny
• Co-Champion: MichaelCorbett
• Supporting topic: TWikiAdvocacy04x02

• Info: Nokia have come up with a nice quote suitable for the press release.
• Action: PeterThoeny to see if we can use it.

6. Usability

• Champion: CarloSchulz
• Supporting topic: UsabilityIdeas, NewNavigationModellForTWikiOrg

• Info: Parked, not enough participants
• Action all: to comment on NewNavigationModellForTWikiOrg
• Action all: too look at and comment on UsabilityIdeas

7. Merchandising

• Champion: KoenMartens
• Supporting topic: TWikiMerchandise

• Not discussed at meeting, defer this meeting topic until 4.2 has been released

8. TWiki Meetups

• Champion: open
• Supporting topic - TWikiMeetUps
• Info: TWikiMeetUpInSiliconValley will happen this Thu, 2007-11-29. Already 50 people signed up
• Info: Peter would like to see TWiki meetups organized in all parts of the world. The goal is to build up momentum and PR for TWiki.
• Info: Give some structure, but not too much. Invite one person to do a presentation
• Info: Rod Beckstrom showed TWiki heroes in NL at Web 2.0 Enterprise 2.0 keynote in Utrecht

IRC Log

• TWikiMarketingMeeting2007x11x26.txt: TWiki Marketing Meeting IRC log 2007-11-26

Previous/Next meeting: TWikiMarketingMeeting2007x11x12, TWikiMarketingMeeting2007x12x10

Back to: TWikiMarketing

-- PeterThoeny - 25 Nov 2007

Discussion

I wont have time to join todays meeting. However, I added the personas to the WebPageAudienceSiteStructure (not all but most of them). Have fun!

-- CarloSchulz - 26 Nov 2007