Search Engine Optimization

Where TWiki is used for a public website, what needs to be done to the site to get search terms etc hosted on the site?

Has anyone got any specifics for the rather excellent PublishContrib?

-- Contributors: MartinCleaver

Discussion

-- MartinCleaver - 09 Jun 2006

Informative: http://www.highrankings.com/metadescription.htm

-- ArthurClemens - 09 Jun 2006

Some more links on page ranking:

• http://www.google.com/technology/pigeonrank.html
• http://en.wikipedia.org/wiki/Pagerank
• http://googlerankings.com/googlefriendly.php
• http://www.akamarketing.com/google-ranking-tips.html

Ideas for TWiki:

• Build a nice HTML page title (no WikiWords)
• Place page decoration (top bar content, sidebars, etc) below the main page content (already done with the latest PatternSkin)
• Create a MakeMetaKeywordsPlugin that build keywords heuristically based on the topic content
• If the TagMePlugin is used, use the tagging information to feed into the keywords meta data
• Create many cross-links
• Update pages frequently (a reason why public blogs and wikis enjoy a high Google ranking)

-- PeterThoeny - 11 Jun 2006

From the mentioned url above a good description meta tag helps as well. Perhaps this could be combined to give TWiki a good summary META field that can be used in TWiki search results as well (WebChanges and such).

%IF{"defined $ SUMMARY" then="<META NAME="Description" CONTENT="%SUMMARY%">"}%

-- ArthurClemens - 11 Jun 2006