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Addressing Customer Value Using Structured Wikis - Personas and Kanban Approach,
Presentation for Siemens, Munich, Germany

This is the presentation material for the 80 minute talk on "Addressing Customer Value Using Structured Wikis - Personas and Kanban Approach" at Siemens, 2013-01-17.

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Abstract: A wiki enables teams to organize and share content and knowledge in an organic and free manner, and to schedule, manage and document their daily activities. TWiki is a leading open source enterprise wiki deployed in 50K organizations and used by millions of people. Learn from the founder of TWiki and co-author of the Wikis for Dummies book how to best deploy a wiki at the workplace to enhance the communications within and between organizations. Learn also how a structured wiki can automate your workflows and how it helps transform your organization into a lean and agile enterprise. Case studies of Morgan Stanley, Wave Systems and other organizations are covered to show large scale deployments and various development methodologies using kanban, viewpoints, personas, user stories and more.

See also: What is TWiki, Public TWiki Sites, TWiki Screenshots, TWiki.org Blog

   Copyright © 2013 by TWiki.org. This presentation may be reproduced as long as the copyright notice is retained and a link is provided back to http://twiki.org.  

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Slide 1: Addressing Customer Value Using Structured Wikis

Personas, User Stories & Kanban Approach

  • Wiki, a writable web: Communities can share content and organize it in a way most meaningful and useful to them
  • A structured wiki combines the benefits of a wiki and a database application
  • Learn how a structured wiki can address customer value by automating your workflows
  • Case studies of Morgan Stanley, Wave Systems and aseaco show large scale deployments and various development methodologies using kanban, viewpoints, personas, user stories and more.

Presentation for Siemens, 2013-01-17
-- Peter Thoeny - peter09@thoeny.org - TWiki.org

Slide 2: About Peter

  • Peter Thoeny
  • CTO and Founder of TWiki.org, an Enterprise Collaboration Platform provider
  • Wikis for Dummies cover Founder of TWiki, the open source wiki for the enterprise, managing the project for 10+ years
  • Invented the concept of structured wikis - where free form wiki content can be structured with tailored wiki applications
  • Thought-leader in wikis and social software, featured in numerous articles and technology conferences including LinuxWorld, Business Week, Wall Street Journal and more
  • Graduate of the Swiss Federal Institute of Technology in Zurich
  • Lived in Japan for 8 years, developing CASE tools
  • Now in the Silicon Valley for 10+ years
  • Co-author of Wikis for Dummies book

Slide 3: Agenda

  • Enterprise Collaboration Space
  • What is a Structured Wiki?
  • Case Study: Wave Systems
  • Case Study: Morgan Stanley
  • Case Study: Aseaco
  • Initial deployment of a structured wiki

Slide 4: Enterprise Collaboration Landscape Today - Enterprise 2.0


Slide 5: Trend "Enterprise Wiki" & "Social Business"


Slide 6: SharePoint: The Standard -- But High TCO

  • SharePoint: High TCO mainly due to licensing, staffing, consulting

  • Structured Wiki: Morgan Stanley deploys TWiki for 30K employees with zero licensing cost & staff of three administrators/programmers

Slide 7: Competitive Landscape of Wikis & Enterprise 2.0


Slide 8: Structured Wiki = Enterprise Wiki & Wiki Application Platform


Slide 9: What is a Structured Wiki?

  • Goal of a structured wiki:
    • Combine the benefits of a wiki and a database application
  • Wiki:
    • Organic & never complete: Content & structure is open to editing and evolution
    • Open: Readers can refactor incomplete or poorly organized content at any time
    • Hyper-linked: Many links to related content due to WikiWord nature
    • Trust: Open for anyone to edit, "soft security" with audit trail
  • Database application:
    • Highly structured data
    • Easy reporting
    • Workflow (e.g. purchase requisition)
    • Access control

Slide 10: Usage Pattern in a Structured Wiki

  1. Users typically start with unstructured wiki content
    • Example: Call-center status board
  2. User discovers patterns in content
    • Example: Call-center status board has fixed list of users and fixed list of time slots
  3. User or administrator builds an application, typically in iterations
    • Goal: Automate tasks based on discovered patterns

  • In other words: A structured wiki enables users to build lightweight applications

Slide 11: Example: Call-Center Status Board, v1

  • Requirement for status board:
    • Easily see who is on call at what time
    • Easily change the status board
  • Start with a simple bullet list for status board v1:
    • 07:00am - 11:00am: Richard
    • 11:00am - 03:00pm: Peter
    • 03:00pm - 07:00pm: Sam

Slide 12: Example: Call-Center Status Board, v2

  • Status board v1 does the job, but lets make it more presentable and useful:
    • Convert the bullets into a table
    • Use WikiWord links to team member's home pages for easy reference
    • Add Backup person
  • Improved status board v2:

Slide 13: Example: Call-Center Status Board, v3

  • Status board v2 is presentable, now lets make it more user friendly:
  • Improved status board v3, view and edit:

Slide 14: What is TWiki?

  • twiki-logo-200x72.png TWiki is a wiki engine and wiki application platform, established in 1998
  • TWiki is specifically built for the workplace
  • Large number of TWiki Extensions: 200+ actively maintained extensions
  • Open Source software (GPL) with active community, hosted at http://TWiki.org/
  • 4,000+ downloads per month, 600,000 total downloads, estimate 50,000+ installations, 130+ countries
  • Est. $27M of human capital invested (ref. Ohloh)
  • Source Forge 2009 "Best Enterprise Project" Finalist (among 230,000 open source projects)

Slide 15: TWiki Open Source Community

Slide 16: Under the Hood: TWiki I/O Architecture


Slide 17: Personas for TWiki Development

  • The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity, ISBN:978-0672326141
    • By Alan Cooper (inventor of Visual Basic)

  • Simple interface-design philosophy:
    • Define the personas
    • Define their goals
    • Work to meet those goals

Slide 18: Personas for TWiki Development - Example


Slide 19: Guiding Lean Principles at Siemens


Slide 20: Case Study: Wave Systems -- "Helping Redefine Cyber Security"

  • Established: 1988
  • Employees: 1000+
  • HQ: Lee, MA, USA
  • Offices: Cupertino CA, Princeton NJ, Frankfurt, London, Paris, Tel Aviv, The Hague, Zurich

  • Disclaimer: Presenter provides consulting services to Wave Systems

Slide 21: Wave Systems: Products

Core Capabilities   Cyberspace Solutions

Hardware Roots of Trust (as Leaders of Trusted Computing Group Standards)

Trusted Drive Management (Self Encrypting Drives, Bitlocker)

Public Key Infrastructure Management (Wave Service Key Sets)

Safend Content Privacy


Social Media and File Sharing Privacy

Wave Epistery - the Known Endpoint Solution for Identity and Trusted Transactions

Endpoint Management for Enterprises and People (Wave Cloud)

Slide 22: Wave Systems: Questions

  • How can we bring distributed teams together most effectively?
  • How can we be more agile and refocus our products based on new market needs?
  • How can (re-)structure the company and culture to best add value to customers?
  • How can we accelerate R&D and reduce the time to market? (Accelerating pace of innovation)

Slide 23: Wave Systems: WCKE with Kanban, Personas & User Stories

  • Solution: WCKE - Wave Collaboration and Knowledge Engineering system
  • Suite of TWiki-based applications to support the workflow of employees
  • Personalized dashboard
  • Two views into content:
    • Viewpoints
    • Work Centers
  • Viewpoint: Viewpoint Users (personas), User Stories, Structured Views
  • Dashboards for Work Centers: Business Units, Programs, Projects
  • Kanban board in Work Center dashboards: Input queue (to do), in-progress queue, output queue (done)
    • Distinct work items & try to minimize in-progress queue
  • Supporting tracker apps: Action Items, Artifacts, Deliverables, Meetings, ...

Slide 24: Wave Systems: Personalized Dashboard


Slide 25: Wave Systems: My Network

  • William Frank, Chief Architect at Wave Systems is the key architect of the WCKE system

Slide 26: Wave Systems: Viewpoint


Slide 27: Wave Systems: Viewpoint Users


Slide 28: Wave Systems: User Stories


Slide 29: Wave Systems: Structured Views


Slide 30: Wave Systems: Project Dashboard

  • Kanban board in Work Center dashboards: Input queue, in-progress queue, output queue
  • Distinct work items & try to minimize in-progress queue

Slide 31: Wave Systems: Action Item List


Slide 32: Wave Systems: Action Item


Slide 33: Wave Systems: Artifact


Slide 34: Case Study: Morgan Stanley


Slide 35: Morgan Stanley: Scale of Structured Wiki Deployment

  • The sheer scale of the deployment at Morgan Stanley is staggering in enterprise scale terms:
    • 30,000 employees use the platform
    • 4+ Million page views per month (does not include crawlers)
    • 300,000 updates/month
    • 500,000 web pages managed in the system
    • Managed across 3 Data Centers with HA (high availability)

Slide 36: Morgan Stanley: Use Cases - "Mission Critical"

  • Primary use:
    • Technical Operations Manuals - Document storage for the IT teams to manage day to day operations of their software assets
    • Software Product Documents - A place for their internal teams to store documents during the development of their internal software
    • Team Workspaces - Webs for their teams to share/collaborate project content such as project status, meeting minutes, and progress reports
    • Data aggregation - 5000+ TWiki topics retrieving data from other systems such as RSS feeds, Jira, trouble ticket system, change management system, RDBMS, SharePoint, etc.

Slide 37: Case Study: Aseaco


Slide 38: Aseaco: Introduction

  • Aseaco is a consulting company based in Groß-Gerau, Germany
  • Aseaco integrates TWiki with several legacy systems - especially SAP
  • Structures of these systems are used to generate the TWiki Topic structure to offer content and TWiki application.
  • Defined UIF (Ubiquitous Information Framework) for integration purposes.
  • Ability to exchange information between systems like SAP and TWiki bidirectionally.
  • Solutions to support the product life cycle management and product data management.
  • NOTE: Aseaco is part of a large international Siemens project. A aseaco consultant is responsible for the integration of Team Center and SAP.

Slide 39: Aseaco: Example: Automotive Industry

  • Support of the stage-gate approach of a automotive company.
  • The stage-gate approach is described with a special UIF-Language - Business Collaboration Execution Language (BCEL®)
  • UIF generates wiki content and functions at the right time with the correct authorization settings.
  • BCEL® controls the process by rule configuration.

Slide 40: Aseaco: Project Summary

  • Wiki page with different functions.
  • Overview of all gates, financial status and project schedule.

Slide 41: Aseaco: Timeline Visualization

  • UIF generates the timeline by using easy timeline plugin

Slide 42: Aseaco: Overview of a Project Phase

  • The user is able to navigate to collaboration rooms for project activities
  • Status visualization by using gauge plugin

Slide 43: Aseaco: Ticket System for Serial Production

  • When serial production starts - the wiki system offers ticket applications for handling production issues.

Slide 44: Initial Deployment of a Structured Wiki

  • Plan content and rollout
    • Pain killer vs. vitamin
  • Build initial structure & wiki apps
  • Populate initial content with help from early adopters
  • Initial rollout with smaller group
  • Train and coach users Quick growth after slow start at Wind River
  • Do not underestimate inertia and time
  • Expect quick growth after slow start

Slide 45: Role of Wiki Champion

  • A wiki champion is a person who:
    • understands the process of the work for a given project or business (the domain), and
    • knows how to use a wiki (best practices in collaboration)
  • The wiki champion is coaching the employees
    • Advocate, important role especially in the initial phase of a wiki
  • Typically a part time role
  • As the wikis gets larger and grows laterally, new wiki champions emerge

Slide 46: Be Aware of Mental Barriers

To click on Edit, or not to click, that is the question
  • Wikis can be intimidating; the wiki pages appear "official" and corporate
    • Overcome your own internal resistance to edit existing content
    • Paradigm shift: Content is owned by team, not individual
  • I want my contributions to be near "perfect"
    • It is more effective to post content early and let the team provide feedback and revise it iteratively

Slide 47: Social Media at Work: Viral Shift towards Information Age


Slide 48: Summary

  • A structured wiki is a powerful platform for web collaboration
    • Collaborate in free form; add structure as needed
    • Use it as a platform to create lightweight applications
    • Automate your workflow
    • Structured wikis help transform your organization into a lean and agile enterprise
  • Easy to share knowledge
    • Corporate brain gives a competitive advantage
  • Careful coaching is needed
    • Offer user training and wiki champion training
  • Viral growth after people "get it"

Slide 49: How Can a Structured Wiki Help Your Organization?

This presentation: http://bit.ly/twPres13

-- Peter Thoeny - peter09@thoeny.org - TWiki.org



Slide 51: Wikipedia - The 800 Pound Gorilla

  • Wikipedia: Wiki + Encyclopedia Wikipedia
  • A free encyclopedia written collaboratively by you
  • Project started in January 2001
  • The most active public wiki: 4,000,000 articles and 18,000,000 registered users in the English language Wikipedia alone (ref. Wikipedia statistics)
  • Anyone in the world can edit any page.
  • Doesn't that lead to chaos?
    • Domain experts contribute
    • Well defined policies for contributing and handling content
      • ALERT! BUT: Reality of edit wars, and larger interest groups overpowering smaller groups
    • Graffiti gets removed quickly (many eye balls; rollback available)
  • Content can be freely distributed and reproduced under the terms of the GNU Free Documentation License (GFDL)

Slide 52: IBM Research: history flow of Islam article on Wikipedia


Slide 53: Enterprise Collaboration Landscape Today - Web 2.0


Slide 54: Structured Wiki Applications - Whet Your Appetite


  • Event tracker of Peninsula Swiss Club
  • Outage tracker of an IT organization
  • Sales Pipeline Tracker of Twiki, Inc.

Slide 55: Demo: Event Tracker


Slide 56: Demo: Outage Tracker


Slide 57: Demo: Sales Pipeline Tracker


Slide 58: TWiki in Action


Slide 59: What is TWiki used for?

  • Shared notebook for teams: Projects, repository, scheduling, meetings
  • Departmental collaboration tool: Processes, project reviews, QA tracking
  • Intranet publishing tool: IT, HR, ISO standards
  • CMS with focus on free-form collaboration: Requirements capture
  • Knowledge base: Problem/solution pairs with attached patches
  • Platform to create wiki applications, such as news portals, inventory systems, issues tracking systems

Slide 60: Who is using TWiki?

Slide 61: Challenges of Static Intranets

  • Challenges - Static Intranet Some content is outdated
  • Incomplete content
  • When was the page last updated?
  • Difficult to find content
  • Inconsistency across departments
  • Special tools, knowledge and permission required to maintain
  • Content is static, it has a "webmaster syndrome":
    If an employee discovers a page with incorrect or insufficient information, the employee will often ignore it because it takes too much time to find out who the webmaster is and to write an e-mail requesting an update

Slide 62: Wikis and Static Intranets

  • Wiki and Static Intranet Move some/all Intranet content into a wiki
    • No difference for readers to browse and search content
    • Employees are empowered to fix content on the spot
    • Ease of maintenance
    • No need to install client side software
    • Consistent look & feel
  • Paradigm shift
    • from: webmasters maintain content
    • to: domain experts and casual users maintain content

Slide 63: Challenges of E-mail

  • Challenges - E-mail E-mail and mailing lists are great, but:
    • Post and reply vs. post and refine/refactor
    • Great for discussion, but ... hard to find "final consensus" on a thread
    • E-mail is not hyper-linked and is not structured, content can't be grouped easily into related topics
    • E-mail and attachments are not version controlled and it is difficult to determine the history of a document
    • Not all interested people / too many people in the loop

Slide 64: Wikis and E-mail

  • Wiki and E-mail Move some e-mail traffic into a wiki
    • Ease of reference (cross-linking)
    • Flexible notification (favorites only, daily digest, RSS/ATOM feed)
    • Pockets of knowledge made available to interested parties
    • Audit trail / domain experts
  • Paradigm shift
    • from: post & reply
    • to: post & refine & cross-link
  • Send e-mail with link to content instead of content itself

Slide 65: Challenges of Business Processes

  • Challenges - Business Processes Business processes are implemented in large scale by IT department (Sarbanes-Oxley compliance etc.)
  • Teams follow formal/informal workflow to accomplish tasks, which is often a paper-based process (rolling out laptops to employees etc.)
  • No resources allocated to implement applications to automate these processes; IT department has no bandwidth to implement lightweight applications for a variety of teams

Slide 66: Wikis and Business Processes

  • Wiki and Business Processes A structured wiki is a flexible tool to support evolving processes
    • in the free-form wiki way -- linked pages, collaboratively maintained
    • and with a structured wiki application -- forms, queries, reports
  • Content contributors with moderate skill sets can build web applications
  • Paradigm shift
    • from: programmers create applications
    • to: all of us can build applications

Slide 67: Requirements for a Wiki at the Workplace

  • Version control -- audit trail
  • Access control -- security
  • File attachments -- document management
  • Ease of use -- productivity
  • Ease of administration -- productivity
  • Feature set -- create web applications
  • API -- integration with existing enterprise applications
  • Scalability -- room to grow
  • Support -- get help when needed


   Copyright © 2013 by TWiki.org. This presentation may be reproduced as long as the copyright notice is retained and a link is provided back to http://twiki.org.  

See also: What is TWiki, Public TWiki Sites, TWiki Screenshots, TWiki.org Blog

-- Peter Thoeny - 2013-01-17

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