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The MarketingHub page should only be edited by the marketing team and usually only after a marketing meeting. Read on to understand the reasoning behind this approach.

The MarketingHub sets out to achieve the following:

  • A landing page for newbies who are interested in finding out what marketing activity the community is involved in.
  • A reference page for established community members who are not really interested in marketing (because they are coders etc) but would like to occasionally look to see what’s happening in marketing.
  • An index page for the TWiki marketing team. This page should be the initial port of call for all marketing team members because it will conveniently list all links that the marketing team are currently interested in.

In order to satisfy the above the page must:

  • Be highly factored. If it’s not then it will put off newbies from reading more and joining in. This means that there must be no discussion on the MarketingHub page – all discussion must take place on this page.
  • Be up to date. The plan is to modify this page after every marketing meeting.

Differences with the current system of marketing minutes

  • The current marketing minutes change. At the time of writing the minutes are at TWikiMarketingMeeting2008x03x24 but 2 weeks ago they were at TWikiMarketingMeeting2008x03x10. In a few days they’ll change again.
    • This means that you can always type MarketingHub into TWiki’s jump box.
    • Or you can bookmark the page in your browser.
  • The marketing minutes are aimed at the attendees of the marketing meetings. This means that they aren’t newbie friendly.

Implications for Marketing Meetings

  • For each issue/action point that we discuss in the meeting, we need to consider its implications for the MarketingHub. For example, if we discuss the need for a press release in the meeting then the MarketingHub page should be updated to reflect this.
  • Each section of the marketing meeting has a champion. Champions should be encouraged to take ownership of the corresponding part of MarketingHub. For example, VickiBrown is champion for blogging and so should feel free to update the blogging part of MarketingHub.

Marketing Actions

  • It is worth considering whether to have a page called MarketingActions that would simply list the current actions in marketing.
  • Again, you will always be able to type this topic name into the jump box (or bookmark in browser) to find out what the outstanding actions in marketing are.
  • TWiki’s history function will enable users to see snapshots of marketing actions for any date they choose.

-- Contributors: MichaelCorbett - 24 Mar 2008

Discussion

I just found out this article on Techrepublic: Build your own CMS using TikiWiki. Perhaps we need articles like that but for TWiki.

-- RafaelAlvarez - 28 Aug 2007

See also CommunicatingTWiki

-- ArthurClemens - 29 Aug 2007

Another 'article' about marketing & community from the postgresql-eu list, that gives some insight into the mozilla foundations eu chapter.

-- KoenMartens - 30 Aug 2007

Two websites are worth noting in the field of marketing.

Sphinn is a social site for search and interactive marketers

and

PlugIM is a user driven internet marketing community

TWiki marketing-related blog entry should be posted there for a good spread.

-- KwangErnLiew - 04 Sep 2007

Should the marketing activity have its own web on twiki.org? Go to MarketingWebBenefits and have your say. And hopefully we can discuss this proposal in the next marketing meeting (scheduled for the 1st October).

-- MichaelCorbett - 26 Sep 2007

Useful story and discussion on promoting OpenSource software: http://lwn.net/Articles/251019/

-- RichardDonkin - 04 Oct 2007

See JeOS for an idea on how to promote TWiki usage through the Ubuntu Linux community. Ubuntu is the most popular desktop Linux distribution these days and has the potential to 'break through' and challenge Windows and MacOS X for a share of the desktop - e.g. Dell found 80 per cent of Linux users voted for Ubuntu when it was deciding which Linux distro to ship with its Linux PCs and notebooks.

Also, TWikiOnUbuntu makes it trivial to install TWiki on Ubuntu - just install the apache2 and twiki packages from the Ubuntu repositories, or type apt-get install apache2 twiki - and even with TWikiInstaller on the way, most Ubuntu users prefer to install Ubuntu repository packages when possible, as it makes it much easier to uninstall or to upgrade the operating system.

-- RichardDonkin - 13 Oct 2007

Please bear in mind that this page (and the page MarketingHub) are in draft and need to be discussed at the next marketing meeting. I (MichaelCorbett) will be present at the next marketing meeting and will be able to provide an explanation of these pages.

-- MichaelCorbett - 24 Mar 2008

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Topic revision: r4 - 2008-04-10 - SvenDowideit
 
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